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Mid-century ads

1. Mad for Ads; 2. Advertising in the Fifties: The Age of Affluence; 3. Advertising in the the Sixties: So, What's the Big Idea?; 4. Timeline.

90s : all-American ads

Selling at the end of the millennium. Zoom back in time to the 1990s! Revisit the 1990s in a massive compendium of advertising gems that sold Generation X and baby boomers everything from Game Boys to Boyz II Men. Page after page of ads for food, fashion, entertainment, and cars remind us how sex ...

101 things I learned® in advertising school

Tác giả: Tracy Arrington, Matthew Frederick

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. Written by an experienced advertising executive and instructor, 101 Things I ...

Winning the story wars : why those who tell--and live--the best stories will rule the future

Tác giả: Jonah Sachs

Part one. The broken world of storytelling. Part two. Shaping the future. Interlude: a creation myth for marketers.

The attention economy and how media works : simple truths for marketers

Tác giả: Karen Nelson-Field

This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will ...