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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns : 3rd ed.

Tác giả: Pete Barry

Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This ...

The advertising concept book

Tác giả: Pate Barry

Offering advice on everything you need to know, from how to write copy and choose a typeface to how agencies work and the different strategies used for print, TV and online campaigns, the book includes exercises to help you judge your work and that of others. Also featured are Barry's concept ...