- The heart of change : real-life stories of how people change their organizations
- Tác giả: John P. Kotter, Dan S. Cohen
- Nhà xuất bản: Harvard Business Review - Boston
- Năm xuất bản: 2012
- Số trang:188 p.
- Kích thước:27 cm
- Số đăng ký cá biệt:40413
- ISBN:9781422187333
- Mã Dewey:658.406
- Đơn giá:0
- Vị trí lưu trữ:209 Phan Thanh
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:2/2
- Từ khóa:Organizational change
- Chủ đề: Quản trị Kinh doanh & Organizational change
- Chuyên ngành: Khoa Quản Trị Kinh Doanh
- Tóm tắt: Building off of Kotter’s revolutionary eight-step process, this book vividly illustrates how large-scale change can work. With real-life stories of people in organizations, the authors show how teams and individuals get motivated and activated to overcome obstacles to change—and produce spectacular results. Kotter and Cohen argue that change initiatives often fail because leaders rely too exclusively on data and analysis to get buy-in from their teams instead of creatively showing or doing something that appeals to their emotions and inspires them to spring into action.
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