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Trở về
001
000006952
003
LDTU
020
$a9781422187333
041
$aeng
082
$a658.406
100
$a Kotter, John P.
245
$aThe heart of change $bReal-life stories of how people change their organizations $cJohn P. Kotter, Dan S. Cohen
260
$aBoston $bHarvard Business Review $c2012
300
$a188 p. $c27 cm.
500
$aGift of the Asia foundation not for re-sale
520
$aBuilding off of Kotter’s revolutionary eight-step process, this book vividly illustrates how large-scale change can work. With real-life stories of people in organizations, the authors show how teams and individuals get motivated and activated to overcome obstacles to change—and produce spectacular results. Kotter and Cohen argue that change initiatives often fail because leaders rely too exclusively on data and analysis to get buy-in from their teams instead of creatively showing or doing something that appeals to their emotions and inspires them to spring into action.
650
$aOrganizational change
653
$aOrganizational change
700
$aCohen, Dan S.
852
$a209 Phan Thanh $bNgoại văn
911
Đinh Thị Thu Hồng
927
Tặng
928
40413
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