CSDL sách
- Principles of marketing : 6th ed.
- Tác giả: Philip Kotler, Gary Armstrong
- Nhà xuất bản: Prentice Hall - New Jersey
- Năm xuất bản: 1994
- Số trang:692 p.
- Kích thước:29 cm
- Số đăng ký cá biệt:5636
- ISBN:0-13-03060-x
- Mã Dewey:658.8
- Đơn giá:0
- Vị trí lưu trữ:209 Phan Thanh
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:1/1
- Từ khóa:Marketing
- Chủ đề: Quản trị Marketing & Marketing
- Chuyên ngành: Khoa Quản Trị Kinh Doanh
- Tóm tắt: Understanding marketing and the marketing process; Analyzing marketing opportunities; Selecting target markets; Developing the marketing mix; Managing the marketing effort; Extending marketing.
Sách cùng chuyên ngành
- Business model you : the one-page way to reinvent your work at any life stage
- Polished : the guide to excellence for the modern professional
- You need a manifesto : how to craft your convictions and put them to work
- Creative hustle : blaze your own path and make work that matters
- MIS cases : solving small business scenarios using application software : 2nd ed.
Sách cùng chủ đề
- Winning the story wars : why those who tell--and live--the best stories will rule the future
- Decoded : the science behind why we buy : 2nd ed.
- The AI marketing canvas : a five-stage road map to implementing
- Storynomics : story-driven marketing in the post-advertising world
- This is not a T-shirt : a brand, a culture, a community - a life in streetwear