CSDL sách
- Tourism and social marketing
- Tác giả: C. Michael Hall
- Nhà xuất bản: Routledge - New York
- Năm xuất bản: 2015
- Số trang:294 p.
- Kích thước:25 cm
- Số đăng ký cá biệt:35671
- ISBN:9780415576666
- Mã Dewey:910.688
- Đơn giá:1
- Vị trí lưu trữ:03 Quang Trung
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:1/1
- Từ khóa:Social marketing, Tourism
- Chủ đề: Tourism & Social marketing
- Chuyên ngành: Khoa Du Lịch
- Tóm tắt: This book provides significant insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities. It further provides a powerful impetus to the development of tourism related forms of sustainable consumption and the promotion of ethical tourism and marketing. This innovative book is comprehensive in scope by considering a variety of relevant fields relevant to tourism and social marketing practice including, health, non - profit organisations, governance, the politics of marketing and consumption, consumer advocacy and environmental and sustainable marketing.
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