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An international handbook of tourism education

Tác giả: David Airey, John Tribe

The book brings together expert contributors from around the world to present current thinking and practice about what is now a major element of education provision world-wide. It is structured round four key themes: Curriculum; International perspective; Teaching, learning and assessment; ...

Consumer psychology of tourism, hospitality and leisure : volume 3

Tác giả: Geoffrey I. Grouch, Richard R. Perdue, Harry J.P. Timmermans

Part I: Attitudes, emotions and information processing; Part II: Motivation and learning; Part III: Consumption systems; Part IV: Decision and choice; Part V: Experience and satisfaction; Part VI: Market segmentation.

Travel industry economics : a guide for financial analysis: 2nd ed.

Tác giả: Harold L. Vogel

This book examines the business economics and investment aspects of major industry components that include airlines, hotels, casinos, amusement and theme parks, and tourism.

Tourism and social marketing

Tác giả: C. Michael Hall

This book provides significant insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities. It further provides a powerful impetus to the development of tourism related forms ...

Handbook of tourist behavior: theory & practice

Tác giả: Metin Kozak, Alain Decrop

This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a number of cases studies in order to aid readers to better appraise the application of those concepts and theories.