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Fundraising with businesses : 40 new (and improved!) strategies for nonprofits

Tác giả: Joe Waters

Presenting to Percentage-of-sales fundraisers; Register programs; Donation boxes; Hashtag fundaisers; Shopping fundraiser; Action-triggered fundraiser; Pin-to-give fundraiser; Text-to-give fundraiser; Cash donation; Product donation; Company giveaway fundraiser; New hire fundraiser.

Visual social marketing for dummies

Tác giả: Krista Neher

Part 1. Introduction; Part 2. Getting started with visual social marketing; Part 3. Putting together a visual social media strategy; Part 4. Integrating images into your social media marketing; Part 5. Marketing via the visual social networks; Part 6. Launching into video social media marketing.

Content to commerce : engaging consumers across paid, owned and earned channels

Tác giả: Avi Savar

This book offers a clear approach to social media marketing for both big and small brands alike. Shows how to turn shallow, wide, and short term projects into deep, narrow, and long term engagements Explains how to prioritize with a clear escalation path in order to drive big, significant, and...

Tourism and social marketing

Tác giả: C. Michael Hall

This book provides significant insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities. It further provides a powerful impetus to the development of tourism related forms...