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001

000007463

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LDTU

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$a9780415576666

041

$aeng

082

$a910.688

100

$aMichael Hall, C. $etác giả

245

$aTourism and social marketing

260

$aNew York $bRoutledge $c2015

300

$a294 p. $c25 cm

520

$aThis book provides significant insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities. It further provides a powerful impetus to the development of tourism related forms of sustainable consumption and the promotion of ethical tourism and marketing. This innovative book is comprehensive in scope by considering a variety of relevant fields relevant to tourism and social marketing practice including, health, non - profit organisations, governance, the politics of marketing and consumption, consumer advocacy and environmental and sustainable marketing.

650

$aTourism

653

$aSocial marketing

852

$a7/25 Quang Trung $bNgoại văn

911

Trần Thị Hậu

927

Mua

928

35671