CSDL Luận văn _ Luận án
Chủ đề: Marketing
A study on the impact of green marketing strategy on purchasing decisions for UPVC product line at Eurowindow joint stock company
- Tác giả: Dang Ngan Ha |
- Giảng viên hướng dẫn: DR. Venus Velasco |
- Chuyên ngành: Quản Trị Marketing & Chiến lược (HP)
Chapter 1: Introduction; Chapter 2: Review of related literature; Chapter 3: Research methodology; Chapter 4: Results and discussion; Chapter 5: Conclution and recommendations.
The impact of using short videos on tiktok on customers engagement: A case of Tho Quang Phat building and interior joint stock company
- Tác giả: Ly Thi Hien |
- Giảng viên hướng dẫn: DR. Venus Velasco |
- Chuyên ngành: Quản Trị Marketing & Chiến lược (HP)
Chapter 1: Introduction; Chapter 2: Literature review; Chapter 3: Research methodology; Chapter 4: Results and discussion; Chapter 5: Conclusion and recommendations.
Exploring the role of AI-driven personalized product recommendations and their influence on Gen Z's purchase intentions in e-commerce in Da Nang, Vietnam
- Tác giả: Ngo Pham Uyen Vy |
- Giảng viên hướng dẫn: MBA. Nguyen Thai Ha |
- Chuyên ngành: Quản Trị Marketing & Chiến lược (HP)
Chapter 1: Literature review; Chapter 2: Research model and hypotheses; Chapter 3: Research methodology; Chapter 4: Research results and analysis; Chapter 5: Conclusion and implications.
Is Hoi An really worth visiting? Exploring the role of ewom in destination trust and its influence on travel intentions
- Tác giả: Dinh Tran Minh Thien |
- Giảng viên hướng dẫn: MBA. Nguyen Thai Ha |
- Chuyên ngành: Quản Trị Marketing & Chiến lược (HP)
Chapter 1: Literature review; Chapter 2: Hypotheses and research model; Chapter 3: Research methodlogy; Chapter 4: Analysis of research results; Chapter 5: Discussion and implications; Chapter 6: Conclusions and recommendations for Da Nang port joint stock company.
Examining the impact of tiktok live shopping, customer reviews and affiliate marketing on impulse buying: The mediating role of customer trust in Vietnam’s Tiktok E-Commerce
- Tác giả: Nguyen Thi Thuy |
- Giảng viên hướng dẫn: MBA. Nguyen Thai Ha |
- Chuyên ngành: Quản Trị Marketing & Chiến lược (HP)
Chapter 1: Literature review; Chapter 2: Research model and hypotheses; Chapter 3: Research methodology; Chapter 4: Research findings; Chapter 5: Discussion, conclusion and recommendations.