CSDL Luận văn - Luận án
Exploring the role of AI-driven personalized product recommendations and their influence on Gen Z's purchase intentions in e-commerce in Da Nang, Vietnam
Số trang:
133 tr.
Chuyên ngành:
Quản Trị Marketing & Chiến lược (HP)
Mã phân loại:
658.8
Kiểu tài liệu: Khóa luận Tốt nghiệp
Nhà xuất bản:
Duy Tan University
Nơi lưu trữ: 03 Quang Trung
Năm xuất bản:
2025
Ngôn ngữ: Tiếng Anh
Chủ đề:
Marketing
&
Strategic management
Tóm tắt:
Chapter 1: Literature review; Chapter 2: Research model and hypotheses; Chapter 3: Research methodology; Chapter 4: Research results and analysis; Chapter 5: Conclusion and implications.
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