CSDL Luận văn - Luận án
Examining the impact of tiktok live shopping, customer reviews and affiliate marketing on impulse buying: The mediating role of customer trust in Vietnam’s Tiktok E-Commerce
Số trang:
87 p.
Chuyên ngành:
Quản Trị Marketing & Chiến lược (HP)
Mã phân loại:
658
Kiểu tài liệu: Khóa luận Tốt nghiệp
Nhà xuất bản:
Duy Tan University
Nơi lưu trữ: 03 Quang Trung
Năm xuất bản:
2025
Ngôn ngữ: Tiếng Anh
Chủ đề:
Marketing
&
Strategic management
Tóm tắt:
Chapter 1: Literature review; Chapter 2: Research model and hypotheses; Chapter 3: Research methodology; Chapter 4: Research findings; Chapter 5: Discussion, conclusion and recommendations.
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