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The SAGE handbook of persuasion : developments in theory and practice : 2nd ed.

Tác giả: James Price Dillard, Lijiang Shen

Part 1. Fundamental issues. Part 2. Theories, perspectives, and traditions. Part 3. Contexts, settings, and applications.

Special events : the brave new world for bolder and better live events : 8th ed.

Tác giả: Seungwon Shawn Lee, Joe Goldblatt

Part 1. Producing seamless, secure and sustainable (S3) events. Part 2. The new sustainable event algorithms. Part 3. Event branding and bold delivery. Part 4. Trends and triumphs. Part 5. Best practices and real world event experiences.

R.E.D. marketing : the three ingredients of leading brands

Tác giả: Greg Creed, Ken Muench

1. Why we need R.E.D; Change your thinking, change your results; 3. R.E.D. overview; 4. Relevance mythbusting; 5. Cultural relevance; 6. Functional relevance; 7. Social relevance; 8. Easy to access; 9. Easy to notice; 10. Distinctiveness mythbusting; 11. How to be distinctive; 12. Distinctive ...

Because internet : understanding the new rules of language

Tác giả: Gretchen McCulloch

Contents: Informal writing. Language and society. Internet people. Typographical tone of voice. Emoji and other internet gestures. How conversations change. Memes and internet culture. A new metaphor.

Converted : the data-driven way to win customers' hearts

Tác giả: Neil Hoyne

Part one. Conversations. Part two. Relationships. Part three. Self-Improvement.