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Global marketing : 10th ed.

Tác giả: Mark C. Green, Warren J. Keegan

Contents: Part 1. Introduction. Part 2. The global marketing environment. Part 3. Approaching global markets. Part 4. The global marketing mix. Part 5. Strategy and leadership in the twenty-first century.

Political campaign communication : principles and practices : 10th ed.

Tác giả: Robert E., Jr Denton, Ben Voth, Judith S. Trent, Robert V. Friedenberg

The tenth edition of Political Campaign Communication: Principles and Practices provides a clear and thorough survey of the strategic decisions vital to the success of contemporary political campaigns. The authors draw on a host of examples involving political campaigns at local, statewide, and ...

The SAGE handbook of persuasion : developments in theory and practice : 2nd ed.

Tác giả: James Price Dillard, Lijiang Shen

Part 1. Fundamental issues. Part 2. Theories, perspectives, and traditions. Part 3. Contexts, settings, and applications.

Special events : the brave new world for bolder and better live events : 8th ed.

Tác giả: Seungwon Shawn Lee, Joe Goldblatt

Part 1. Producing seamless, secure and sustainable (S3) events. Part 2. The new sustainable event algorithms. Part 3. Event branding and bold delivery. Part 4. Trends and triumphs. Part 5. Best practices and real world event experiences.

R.E.D. marketing : the three ingredients of leading brands

Tác giả: Greg Creed, Ken Muench

1. Why we need R.E.D; Change your thinking, change your results; 3. R.E.D. overview; 4. Relevance mythbusting; 5. Cultural relevance; 6. Functional relevance; 7. Social relevance; 8. Easy to access; 9. Easy to notice; 10. Distinctiveness mythbusting; 11. How to be distinctive; 12. Distinctive ...