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Write away : one novelist's approach to fiction and the writing life

Tác giả: Elizabeth George

In Write Away, New York Times bestselling author Elizabeth George offers would-be writers exactly what they need to know about how to construct a novel. She provides a detailed overview of the craft and gives helpful instruction on all elements of writing, from setting and plot to technique and ...

You're gonna need a bigger story : the 21st century survival guide to not just writing

Tác giả: Houston Howard

The entertainment marketplace is rapidly changing and is forcing writers and producers in all industries to find a new way forward and to stand out in an over-saturated market. Houston Howard’s signature Super Story process empowers creative minds to take an initial concept and develop it to its ...

Camera lucida : reflections on photography

Tác giả: Roland Barthes, Geoff Dyer, Richard Howard

A graceful, contemplative volume, Camera Lucida was first published in 1979. Commenting on artists such as Avedon, Clifford, Mapplethorpe, and Nadar, Roland Barthes presents photography as being outside the codes of language or culture, acting on the body as much as on the mind, and rendering death ...

How to write an inspired creative brief : 3rd ed.

Tác giả: Howard Ibach

Fundamentals on thinking about and writing the creative brief, the first step in the development of advertising creative. The document, and the process of briefing with the creative brief, can make the difference between mediocre creative solutions and work that measurably improves ROI.

Selling the American people : advertising, optimization, and the origins of adtech

Tác giả: Lee McGuigan

Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet. Explaining how marketers have ...