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Rhetoric in civic life : 2nd ed.

Tác giả: Catherine Helen Palczewski, Richard Ice, John Fritch

Rhetoric in Civic Life provides a richly textured, conceptually organized introduction to rhetorical theory and concepts. Sophisticated yet accessible, it guides students in exploring rhetorical action in a democratic society.

Model-making : materials and methods

Tác giả: David Neat

The book looks at how these materials behave and how to get the best out of them, then illustrates a range of relatively simple methods of building, shaping, modelling, surfacing and painting with them. Useful features of the book include: The different uses of models in various disciplines The ...

The sea we swim in : how stories work in a data-driven world

Tác giả: Frank Rose

In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields-psychologists, economists, advertising and marketing executives-failed to register the power of narrative. Scientists thought stories were frivolous. ...

How to write better copy

Tác giả: Steve Harrison

Chapter 1. What you really want is 'effective' copy. Chapter 2. The thinking before the writing. Chapter 3. How to write your brief. Chapter 4. Getting your message in the right order. Chapter 5. How to write your headline. Chapter 6. How to write your body copy. Chapter 7. Your second draft: put ...

Rhetorical theory : an introduction : 2nd ed.

Tác giả: Timothy A. Borchers, Heather L. Hundley

Borchers and Hundley present conceptual topics in a succinct and approachable manner. The text is organized topically rather than chronologically, so similarities and differences are easily detected in central ideas. Each chapter is enhanced by the inclusion of theorist biographies, applications of ...