CSDL sách
- Persuasion : theory and research : 2nd ed.
- Tác giả: Daniel J. O′Keefe
- Nhà xuất bản: SAGE - London
- Năm xuất bản: 1990
- Số trang:270 p.
- Kích thước:23 cm.
- Số đăng ký cá biệt:55769
- ISBN:0803933681
- Mã Dewey:153.852
- Đơn giá:0
- Vị trí lưu trữ:03 Quang Trung
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:1/1
- Từ khóa:Persuasion, psychology
- Chủ đề: Persuasion (Psychology)
- Chuyên ngành: Khoa Khoa học Xã Hội & Nhân Văn
- Tóm tắt: This volume provides a clear, straightforward introduction to theory and research in persuasion, leaving instructors free to hand-pick non-text materials to satisfy ancillary aims. It includes a discussion of research concerning the production of persuasive messages, as well as the more traditional research on the study of message effects. The text also provides a careful, comprehensive and critical treatment of the relevant research literature including examination of primary as well as secondary and tertiary sources, consideration of a wide body of published research from diverse fields, attention to avoiding premature generalizations from limited research evidence, and a thorough treatment of relevant theoretical and methodological quest.
Sách cùng chuyên ngành
- How to be old : lessons in living boldly from the accidental Icon
- History of the rise, progress and termination of the American Revolution : interspersed with biographical, political, and moral observations
- The American crisis : what went wrong, how we recover
- Hoover Tower at Stanford University
- The chaos machine : the inside story of how social media rewired our minds and our world
Sách cùng chủ đề
- Persuasion : theory and research : 3rd ed.
- The dynamics of persuasion : communication and attitudes in the 21st century : 8th ed.
- The art of the pitch : persuasion and presentation skills that win business
- The SAGE handbook of persuasion : developments in theory and practice : 2nd ed.
- Reinforcements