CSDL sách
- The sea we swim in : how stories work in a data-driven world
- Tác giả: Frank Rose
- Nhà xuất bản: W.W. Norton & Company - New York
- Năm xuất bản: 2021
- Số trang:281 p.
- Kích thước:21 cm.
- Số đăng ký cá biệt:55916
- ISBN:9781324003137
- Mã Dewey:150
- Đơn giá:0
- Vị trí lưu trữ:03 Quang Trung
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:5/5
- Từ khóa:Branding, Marketing Aspect social
- Chủ đề: Storytelling Social aspects
- Chuyên ngành: Khoa Khoa học Xã Hội & Nhân Văn
- Tóm tắt: In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields-psychologists, economists, advertising and marketing executives-failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.
- Sách điện tử:https://thuvienso.duytan.edu.vn/handle/123456789/334925
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