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Fashionopolis : the Price of Fast Fashion and the Future of Clothes

Tác giả: Dana Thomas

In Fashionopolis, Thomas sees renewal in a host of developments, including printing 3-D clothes, clean denim processing, smart manufacturing, hyperlocalism, fabric recycling—even lab-grown materials. From small-town makers and Silicon Valley whizzes to such household names as Stella McCartney, ...

How brands grow : what marketers don't know

Tác giả: Byron Sharp

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style ...

Fashionopolis : why what we wear matters

Tác giả: Dana Thomas

Contents: Ready to wear. The price of furious fashion. Dirty laundry. Field to form. Rightshoring. My blue heaven. We can work it out. Around and around we go. Rage against the machine. To buy or not to buy.

Straight talk about communication research methods : 3rd ed.

Tác giả: Christine S. Davis, Kenneth A. Lachlan

Part 1: Introduction to communication research; Part 2: Preparing to conduct research; Part 3: Research under the quantitative paradigm; Part 4: Research under the qualitative paradigm.

Persuasion : theory and research : 2nd ed.

Tác giả: Daniel J. O′Keefe

This volume provides a clear, straightforward introduction to theory and research in persuasion, leaving instructors free to hand-pick non-text materials to satisfy ancillary aims. It includes a discussion of research concerning the production of persuasive messages, as well as the more traditional ...