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The art of asset allocation : principles and investment strategies for any market : 2nd ed.

Tác giả: David M. Darst

Chapter 1: Essentials of asset allocation; Chapter 2: The asset-allocation process; Chapter 3: Asset-allocation tools and concepts; Chapter 4: Asset-allocation rebalancing; Chapter 5: Imdividual investor behavior ...

Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing

Tác giả: Abaetê de Azevedo, Ricardo Pomeranz

Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaetê de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces ...

Wikibrands

Tác giả: Moffitt Sean

Part 1: The wikibrands story; Part 2: Reinventing the marketing paradigm; Part 3: The flirt model - building a wikibrand; Part 4: Incubating your wikibrand community; Part 5: Applying wikibrands beyond the corporation; Part 6: The wikibrands primer.

Data modeling : a beginner's guide

Tác giả: Andy Oppel

Learn how to create data models that allow complex data to be analyzed, manipulated, extracted, and reported upon accurately. Data Modeling: A Beginner's Guide teaches you techniques for gathering business requirements and using them to produce conceptual, logical, and physical database designs. ...

Principles of financial accounting

Tác giả: John Wild, Kermit Larson, Barbara Chiappetta

This book reflected in its extensive use of small business examples, the integration of new computerized learning tools, superior end-of-chapter material, and a highly engaging, pedagogical design. Inclusion of Homework Manager, Homework Manager Plus and Carol Yacht’s General Ledger and Peachtree ...