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The historical consumer : consumption and everyday life in Japan, 1850-2000

Tác giả: Penelope Francks, Janet Hunter

This book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed within the comparative context of the 'consumer revolution' in Europe and North America, contributing to the analysis of the ways in which consumption and everyday life change in the...

Recommend this! : delivering digital experiences that people want to share

Tác giả: Jason Thibeault, Kirby Wadsworth

A detailed look at relationships and how to harness their power for business growth This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship.

Business gamification for dummies

Tác giả: Kris Duggan; Kate Shoup

Part I. Basic training: grasping the basics; Part II. Decisions, decisions : choosing a gamification framework; Part III. Getting your gamification program off the ground; Part IV. The part of tens.

Customer's new voice : extreme relevancy and experience through volunteered customer information

Tác giả: John McKean

It shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization.

Laddering unlocking the potential of consumer behavior

Tác giả: Eric V Holtzclaw

Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever growing choices and a shrinking decision...