ý kiến bạn đọc

Understanding the hospitality consumer

Tác giả: Alastair Williams

This book presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry.

Consumer behaviour in sport and events : marketing actions

Tác giả: Daniel Funk, Kostas Alexandris, Heath McDonald

This book emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation.

Consumer behaviour in travel and tourism

Tác giả: Abraham Pizam, Yoel Mansfeld

Consumer behaviour in travel and tourism brings together several studies in one volume, representing the first attempt to explore, define, analyze, and evaluate the consumption of tourist and travel products. This guide offers essential research strategies and methods that enable readers to...