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Beginning E-Commerce with visual basic, ASP, SQL Server 7.0 and MTS

Tác giả: Matthew Reynolds

Discusses all the practical steps needed to build an e-commerce site. Reveals how you can build a fully functional e-commerce site, which will support selling over the Internet, by following the development of an example Web site for a small business.

Cases in e-commerce

Tác giả: Jeffrey F Rayport, Bernard J Jaworski

37 Harvard style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.

E-Business : strategic thinking and practice

Tác giả: Brahm Canzer

This comprehensive introduction to e-business centers on four key areas of strategic planning--technology, management, marketing, and finance. Canzer focuses on what students need to know about developing, managing, and maintaining a successful e-business, rather than the technical logistics of ...

Electronic commerce : security risk management and control

Tác giả: Marilyn Greenstein, Todd M Feinman

This textbook is written to provide business students with the knowledge and understanding of electronic commerce from a security risk management and control perspective.

Building an E-Business : from the ground up

Tác giả: Elizabeth Eisner Reding

This book integrates and fills the gap between "How to Design Web Pages" and Buisness and Marketing courses. It is not a "How-to" book dealing with the conversion of existing buisnesses to the electronic arena; it focuses on entrepreneurs who want to begin an eBusiness but lack basic knowledge of ...