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Building an E-Business : from the ground up

Tác giả: Elizabeth Eisner Reding

This book integrates and fills the gap between "How to Design Web Pages" and Buisness and Marketing courses. It is not a "How-to" book dealing with the conversion of existing buisnesses to the electronic arena; it focuses on entrepreneurs who want to begin an eBusiness but lack basic knowledge of ...

New perspectives on e-commerce

Tác giả: Gary P Schneider

This text provides an excellent introduction to e-commerce. Using a case based approach, readers learn the fundamentals of e-commerce through reall ife business scenarios.

Applied data communications : a business oriented approach

Tác giả: James E Goldman

Provides frameworks and methodology for solving problems as technology continues to advance; In depth applied understanding of the technology covered and is targeted to the IT employees who actually build the networks. Business oriented, problem solving approach, including real business case ...

Electronic commerce : 9th ed.

Tác giả: Gary P. Schneider

This book equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online technologies and trends and their influence on the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, ...

Management Information Systems for the Information Age

Tác giả: Haag, Stephen

It includes chapters that cover what instructors want students to know about MIS, and Extended Learning Modules (XLMs) that show students what they can do with MIS. This title is arranged with chapter opening cases that highlight how an organization has successfully implemented many of the ...