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Archetypes in branding : a toolkit for creatives and strategists

Tác giả: Margaret Hartwell, Joshua C. Chen

This kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers; Forge relationships with the myriad stakeholders that affect your business; Empower your team to access their ...

Advertising and intergrated brand promotion : 5th ed.

Tác giả: Thomas C.O'Guinn, Chris T. Allen, Richard J. Semenik

This book provides a solid understanding of advertising strategy through a clearly written text, couple with more than 500 of the most contemporary ads and exhibition. A leader in its emphasis on integrated brand promotion, Advertising and intergrated brand promotion combines a compelling ...