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Mapping experiences : a guide to creating value through journeys, blueprints and diagrams

Tác giả: James Kalbach

Part 1. Visualizing value; Part 2. A genaral process for mapping; Part 3. Types of diagrams in detail.

The ultimate question 2.0 : how net promoter companies thrive in a customer-driven world

Tác giả: Fred Reichheld, Rob Markey

Part 1. The fundamentals of the net promoter system; Part 2. Getting results.

Build for change : revolutionizing customer engagement through continuous digital innovation

Tác giả: Alan Trefler

Chapter 1: Customerpocalypse; Chapter 2: Death by Data; Chapter 3: Adding Judgment and Desire; Chapter 4: Getting It Done with Customer Processes; Chapter 5: Change How You Think about Technology.

The joyless economy : an inquiry into human satisfaction and consumer dissatisfaction

Tác giả: Tibor Scitovsky

The psychology and economics of motivation; The American way of life.