Marketing management
How brands grow : what marketers don't know
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style ...
- Vị trí lưu trữ: 03 Quang Trung
- Tổng sách: 4
- Đang rỗi: 4
Marketing management : 15th ed.
Part 1: Understanding marketing management; Part 2: Capturing marketing insights; Part 3: Connecting with customers; Part 4: Building strong brands; Part 5: Creating value; Part 6: Delivering value; Part 7: Communicating value; Part 8: Conducting marketing responsibly for long-term success.
- Vị trí lưu trữ: 209 Phan Thanh
- Tổng sách: 2
- Đang rỗi: 2
Marketing management : astrategic decision-making approach
The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. ...
- Vị trí lưu trữ: 03 Quang Trung
- Tổng sách: 1
- Đang rỗi: 0
Basic marketing management : 2nd ed.
This book provides readers with the core marketing management concepts in business environment and spotlights hot topics such as electronic commerce, brand equity, database marketing and interfunctional coodination.
- Vị trí lưu trữ: 209 Phan Thanh
- Tổng sách: 1
- Đang rỗi: 1
Marketing management : 11th ed.
Understanding marketing management, analyzing marketing opportunities, developing market strategies, shaping the market offering, managing and delivering marketing programs.
- Vị trí lưu trữ: 209 Phan Thanh
- Tổng sách: 3
- Đang rỗi: 3