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The ultimate marketing and PR book : understand your customers, master digital marketing, perfect public relations

Tác giả: Eric Davies, Nick Smith, Brian Salter

The ultimate marketing and PR book gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.

The art & craft of PR : creating the mindset and skills to succeed in public relations today

Tác giả: Sandra Stahl

This book is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight ...

Leisure services management

Tác giả: Amy R Hurd... [et al.]

It prepares students for the challenges they'll face as recreation and leisure managers in park districts, tourism bureaus, therapeutic programs, and other leisure programs.

The public relations writer's handbook : the digital age

Tác giả: Merry Aronson , Don Spetner, Carol Ames

This book offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the ...

PR & MPR ứng dụng trong thực tiễn

Tác giả: TSKH. Ngô Công Thành

Trình bày tầm quan trọng của PR và MPR trong kinh tế thị trường hội nhập; PR và MPR ứng dụng trong thực tiễn; Kỹ năng cơ bản của chuyên gia PR, MPR để ứng dụng chúng trong thực tiễn; Sự phát triển của PR & MPR trong giai đoạn hiện nay; Hoạt động Public Relations; Một số thuật ngữ chuyên ngành ...