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Marketing: Principles & Perspectives : 3rd ed.

Tác giả: William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

Marketing in a Dynamic environment, buying behavior, marketing research and market segmentation, product and service concepts and strategies, pricing concepts and strategies, marketing channels and logistics, integrated marketing communications.

Marketing : 12th ed.

Tác giả: Micheal J. Etzel, Bruce J. Walker, William J. Stanton

The field of marketing, identifying and selecting markets, product, price, distribution, promotion, managing the marketing effort.

Powerpoint 97 for windows for dummies

Tác giả: Doug Lowe

This book includes six parts: basic Powerpoint 97 stuff; Looking mahvelous; Neat things you can add to your slides; Oh, what a tangled web we weave; Working with presentations; The part of tens.

Microsoft frontpage 97: At a glance

Tác giả: Stephen L Nelson

Microsoft FrontPage 97 is a powerful Web authoring package so comprehensive that it can be daunting to know where to begin. Its visual references provide a complete overview using graphics and dialog boxes marked with explanations and numbered steps. A generous supply of clearly-worded tips and ...

Internet marketing: Cram101 Textbook outlines to accompany

Tác giả: Mary Lou Roberts

Marketing on the internet: new medium, new channel, new creation; the Internet value chain, business models and Strategies, the direct-response and database foundations of internet marketing, understanding the internet consumer, customer acquisition and branding.