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Customer service on the internet : building relationships, increasing loyalty, and staying competitive

Tác giả: Jim Sterne

The web was made for customer service, customer service in a modern world, publishing on the web, managing E-Mail: when customer come calling, encouraging customer conversations, measuring your success, knowing your customers as individuals-again, extranets-access to live information.

Java Developer's Guide

Tác giả: Jamie Jaworski

A developer's guide provides a wealth of examples that demonstrate how to create powerful web applications, covering such topics as adding applets to HTML pages, the HotJava browser, and integrating animation and audio. Original. (Intermediate).Java Developer's Guide teaches developers everything ...

International trade: A management guide

Tác giả: Harold J. Heck

International trade and the national economy, company and product considerations, distribution channels, organization for exporting, technical and procedural aspects: financial, operational; Identifying foreign market opportunities, foreign market development.

Increasing hits and selling more on your web site

Tác giả: Greg Helmstetter

Part 1: Developing your web strategy; Part 2: Site promotion: generating hits; Part 3: Designing your site to make money.

Marketing management : 11th ed.

Tác giả: Philip Kotler

Understanding marketing management, analyzing marketing opportunities, developing market strategies, shaping the market offering, managing and delivering marketing programs.