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Consumer behaviour in sport and events : marketing actions

Tác giả: Daniel Funk, Kostas Alexandris, Heath McDonald

This book emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation.

Handbook of consumer behavior, tourism, and the internet

Tác giả: Juline E. Mills, Rob Law

This book examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and ...

Consumer psychology of tourism, hospitality and leisure : volume 3

Tác giả: Geoffrey I. Grouch, Richard R. Perdue, Harry J.P. Timmermans

Part I: Attitudes, emotions and information processing; Part II: Motivation and learning; Part III: Consumption systems; Part IV: Decision and choice; Part V: Experience and satisfaction; Part VI: Market segmentation.

Tourist experience and fulfilment : insights from positive psychology

Tác giả: Sebastian Filep, Philip Pearce

Travel industry economics : a guide for financial analysis: 2nd ed.

Tác giả: Harold L. Vogel

This book examines the business economics and investment aspects of major industry components that include airlines, hotels, casinos, amusement and theme parks, and tourism.