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Hospitality marketing management: Fifth edition

Tác giả: Robert D. Reid, David C. Bojanic

Hospitality Marketing Management is a comprehensive resource that explores the foundations of marketing in the hospitality industry and its unique themes, including: The roles of service and customer satisfaction in hospitality; Specific ways to achieve guest satisfaction through an understanding ...

Navigate the net: A comprehensive learning experience for travel professionals

Tác giả: Shelley M. Houser

Using the “NAVIGATE” method, a specific set of instructions, the author creatively shows travel professionals how to use the Internet to their advantage by translating the features of technology into useable knowledge.

Global meetings and exhibitions

Tác giả: Carol Krugman, Rudy R. Wright

It is the result of two decades worth of planning, managing, and executing multinational, multicultural events across the globe. The distinguished authors have culled their world-class advice into a single, complete resource for the next generation of meeting professionals. This comprehensive ...

The travel industry

Tác giả: Chuck Y. Gee, James C. Makents, Dexter J. L. Choy

Other highlights of the third edition include: the impact of technology on travel distribution systems; Ticketless travel leading to a redefining of the role of tomorrow’s travel agents; Expanded text on land transportation, including discussions on NAFTA’s effect on rail travel; Information on ...

Cases in hospitality and tourism management

Tác giả: Robert M. O'Halloran, Ken Jarvis, Amy Allen-Chabot

Introduction to the hospitality and tourism field will benefit from the experienced educators and ex-industry employers who created the cases compiled in this unique text. The virtual exposure found in its case study experiences will enhance student curriculum and careers.