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Global meetings and exhibitions

Tác giả: Carol Krugman, Rudy R. Wright

It is the result of two decades worth of planning, managing, and executing multinational, multicultural events across the globe. The distinguished authors have culled their world-class advice into a single, complete resource for the next generation of meeting professionals. This comprehensive ...

The travel industry

Tác giả: Chuck Y. Gee, James C. Makents, Dexter J. L. Choy

Other highlights of the third edition include: the impact of technology on travel distribution systems; Ticketless travel leading to a redefining of the role of tomorrow’s travel agents; Expanded text on land transportation, including discussions on NAFTA’s effect on rail travel; Information on ...

Cases in hospitality and tourism management

Tác giả: Robert M. O'Halloran, Ken Jarvis, Amy Allen-Chabot

Introduction to the hospitality and tourism field will benefit from the experienced educators and ex-industry employers who created the cases compiled in this unique text. The virtual exposure found in its case study experiences will enhance student curriculum and careers.

Travel and tourism : an industry primer

Tác giả: aul S. Biederman...[et.al]

This book will lead readers through the economic fundamentals of each sector, examine travel and tourism’s domestic and global impact and provide some of the basic tools necessary for decision-making in the industry.  Learning Objectives; End of chapter summaries; Margin glossaries; Website ...

A guide to becoming a travel professional

Tác giả: Ginger Todd, Susan Rice

A Guide to Becoming a Travel Professional is a text that instructs students on the product of travel and how to sell it. It is a concise and descriptive "how to" manual complete with tools that help the student practice what is learned. Travel Perspectives focuses on terminology, product process ...