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Hospitality and travel marketing

Tác giả: Alastair M. Morrison

This book covers all aspects of strategic management in hospitality:  Environmental scanning relating to the hospitality and tourism industry; Competitive methods of multinational companies of the world-wide hotel industry; Organizational structure and Human Resources; The role of technology ...

Handbook of hospitality strategic management

Tác giả: Michael Olsen, Jinlin Zhao

This book covers all aspects of strategic management in hospitality: Environmental scanning relating to the hospitality and tourism industry; Competitive methods of multinational companies of the world-wide hotel industry; Organizational structure and Human Resources; The role of technology in ...

Handbook of hospitality marketing management

Tác giả: Heamoon Oh, Abraham Pizam

Fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles; Essentials of the hospitality marketing mix such as branding, advertising and business ; Hospitality consumer behavior including information search behavior, customer ...

Selling destinations : geography for the travel professional: 5th ed.

Tác giả: Marc Mancini

Informative and tightly organized, the book is a visual encyclopedia, with hundreds of maps, charts, and other illustrative materials. Detailed information on attractions, climate, lodging, and cultural patterns as well as sample itineraries and profiles of typical visitors to each destination ...

Selling the sea : an inside look at the cruise industry: 2nd ed.

Tác giả: Bob Dickinson, Andy Vladimir

Offering a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated Second Edition features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on ...