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Handbook of hospitality marketing management

Tác giả: Heamoon Oh, Abraham Pizam

Fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles; Essentials of the hospitality marketing mix such as branding, advertising and business ; Hospitality consumer behavior including information search behavior, customer ...

Selling destinations : geography for the travel professional: 5th ed.

Tác giả: Marc Mancini

Informative and tightly organized, the book is a visual encyclopedia, with hundreds of maps, charts, and other illustrative materials. Detailed information on attractions, climate, lodging, and cultural patterns as well as sample itineraries and profiles of typical visitors to each destination ...

Selling the sea : an inside look at the cruise industry: 2nd ed.

Tác giả: Bob Dickinson, Andy Vladimir

Offering a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated Second Edition features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on ...

Hospitality marketing management: Fifth edition

Tác giả: Robert D. Reid, David C. Bojanic

Hospitality Marketing Management is a comprehensive resource that explores the foundations of marketing in the hospitality industry and its unique themes, including: The roles of service and customer satisfaction in hospitality; Specific ways to achieve guest satisfaction through an understanding ...

Navigate the net: A comprehensive learning experience for travel professionals

Tác giả: Shelley M. Houser

Using the “NAVIGATE” method, a specific set of instructions, the author creatively shows travel professionals how to use the Internet to their advantage by translating the features of technology into useable knowledge.