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  • Số trang:478 tr.
  • Kích thước:26 cm.
  • Số đăng ký cá biệt:55746
  • ISBN:9781538171448
  • Mã Dewey:070.442
  • Đơn giá:0
  • Vị trí lưu trữ:03 Quang Trung
  • Ngôn ngữ:English
  • Loại tài liệu:Sách Chuyên ngành
  • Đang rỗi/ Tổng sách:5/5
  • Từ khóa:Communication, political campaign
  • Chủ đề: Communication & Political campaigns--United States
  • Chuyên ngành: Khoa Khoa học Xã Hội & Nhân Văn
  • Tóm tắt: The tenth edition of Political Campaign Communication: Principles and Practices provides a clear and thorough survey of the strategic decisions vital to the success of contemporary political campaigns. The authors draw on a host of examples involving political campaigns at local, statewide, and national levels to illustrate all aspects of campaign communication, from forms of public address to buttons, yard-signs, and billboards, to traditional media and the use of internet and social media platforms. Throughout the volume they draw on communication theories to clearly explain contemporary political campaign practices.
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