CSDL sách
- Political campaign communication : principles and practices : 10th ed.
- Tác giả: Robert E., Jr Denton, Ben Voth, Judith S. Trent, Robert V. Friedenberg
- Nhà xuất bản: Rowman & Littlefield - New York
- Năm xuất bản: 2024
- Số trang:478 tr.
- Kích thước:26 cm.
- Số đăng ký cá biệt:55746
- ISBN:9781538171448
- Mã Dewey:070.442
- Đơn giá:0
- Vị trí lưu trữ:03 Quang Trung
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:5/5
- Từ khóa:Communication, political campaign
- Chủ đề: Communication & Political campaigns--United States
- Chuyên ngành: Khoa Khoa học Xã Hội & Nhân Văn
- Tóm tắt: The tenth edition of Political Campaign Communication: Principles and Practices provides a clear and thorough survey of the strategic decisions vital to the success of contemporary political campaigns. The authors draw on a host of examples involving political campaigns at local, statewide, and national levels to illustrate all aspects of campaign communication, from forms of public address to buttons, yard-signs, and billboards, to traditional media and the use of internet and social media platforms. Throughout the volume they draw on communication theories to clearly explain contemporary political campaign practices.
Sách cùng chuyên ngành
- How to be old : lessons in living boldly from the accidental Icon
- History of the rise, progress and termination of the American Revolution : interspersed with biographical, political, and moral observations
- The American crisis : what went wrong, how we recover
- Hoover Tower at Stanford University
- The chaos machine : the inside story of how social media rewired our minds and our world
Sách cùng chủ đề