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Writing to persuade : how to bring people over to your side

Tác giả: Trish Hall

Part 1: Lessons from my story. Becoming a writer ; Becoming an editor ; Running op-ed ; Dealing with celebrities; Part 2: What's your story?. Finding your voice ; When to go personal; Part 3: Winning people over. Know your audience ; You like dogs? So do I! Play on feelings ; The power of empathy ; ...

I am a strange loop

Tác giả: Douglas R. Hofstadter

I am a strange loop argues that the key to understanding selves and consciousness is the "strange loop" - a special kind of abstract feedback loop inhabiting our brains. The most central and complex symbol in your brain is the one called "I". The "I" is the nexus in our brain, one of many symbols ...

Platforms and cultural production

Tác giả: Thomas Poell, David B. Nieborg, Brooke Erin Duffy

Part I: Institutional change. Part 2: Shifting cultural practices.

Public opinion : a classic in political and social thought

Tác giả: Walter Lippmann

Part 1: Introduction; Part 2: Approaches to the World Outside; Part 3: Stereotypes; Part 4: Interests; Part 5: The making of a common will; Part 6: The image of democracy; Part 7: Newspapers; Part 8: Organized intelligence.

The dynamics of persuasion : communication and attitudes in the 21st century : 8th ed.

Tác giả: Richard M. Perloff

Part 1: Foundations. Part 2: The Nature of Attitudes. Part 3: Changing Attitudes and Behavior. Part 4: Persuasive Communication Contexts.