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Straight talk about communication research methods : 3rd ed.

Tác giả: Christine S. Davis, Kenneth A. Lachlan

Part 1: Introduction to communication research; Part 2: Preparing to conduct research; Part 3: Research under the quantitative paradigm; Part 4: Research under the qualitative paradigm.

Persuasion : theory and research : 2nd ed.

Tác giả: Daniel J. O′Keefe

This volume provides a clear, straightforward introduction to theory and research in persuasion, leaving instructors free to hand-pick non-text materials to satisfy ancillary aims. It includes a discussion of research concerning the production of persuasive messages, as well as the more traditional ...

Create your own TV series for the internet : 2nd ed.

Tác giả: Ross Brown

A first of its kind, all-in-one guide to creating short-form TV series for the Internet. Written in a hip and entertaining style in the language of the cyber generation, this book guides the aspiring videomaker from an initial series idea through writing, production, and uploading and marketing a ...

Open TV : innovation beyond Hollywood and the rise of web television

Tác giả: Aymar Jean Christian

Contents: Introduction : independents change the channel. 1. Developing open TV : innovation for the open network, 1995-2005. 2. Open TV production : revaluing creative labor. 3. Open TV representation : reforming cultural politics. 4. Open TV distribution : struggling for an independent market. 5. ...

Television development : how Hollywood creates new TV series

Tác giả: Bob Levy

In this book, lecturer and acclaimed television producer Bob Levy offers a detailed introduction to television development, the process by which the Hollywood TV industry creates new scripted series. Written both for students and industry professionals, Television Development serves as a ...