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How to write better copy

Tác giả: Steve Harrison

Chapter 1. What you really want is 'effective' copy. Chapter 2. The thinking before the writing. Chapter 3. How to write your brief. Chapter 4. Getting your message in the right order. Chapter 5. How to write your headline. Chapter 6. How to write your body copy. Chapter 7. Your second draft: put ...

Rhetorical theory : an introduction : 2nd ed.

Tác giả: Timothy A. Borchers, Heather L. Hundley

Borchers and Hundley present conceptual topics in a succinct and approachable manner. The text is organized topically rather than chronologically, so similarities and differences are easily detected in central ideas. Each chapter is enhanced by the inclusion of theorist biographies, applications of ...

Straight talk about communication research methods : 3rd ed.

Tác giả: Christine S. Davis, Kenneth A. Lachlan

Part 1: Introduction to communication research; Part 2: Preparing to conduct research; Part 3: Research under the quantitative paradigm; Part 4: Research under the qualitative paradigm.

Persuasion : theory and research : 2nd ed.

Tác giả: Daniel J. O′Keefe

This volume provides a clear, straightforward introduction to theory and research in persuasion, leaving instructors free to hand-pick non-text materials to satisfy ancillary aims. It includes a discussion of research concerning the production of persuasive messages, as well as the more traditional ...

Create your own TV series for the internet : 2nd ed.

Tác giả: Ross Brown

A first of its kind, all-in-one guide to creating short-form TV series for the Internet. Written in a hip and entertaining style in the language of the cyber generation, this book guides the aspiring videomaker from an initial series idea through writing, production, and uploading and marketing a ...