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Writing to persuade : how to bring people over to your side

Tác giả: Trish Hall

Part 1: Lessons from my story. Becoming a writer ; Becoming an editor ; Running op-ed ; Dealing with celebrities; Part 2: What's your story?. Finding your voice ; When to go personal; Part 3: Winning people over. Know your audience ; You like dogs? So do I! Play on feelings ; The power of empathy ; ...

Latin American politics and society : a comparative and historical analysis

Tác giả: Gerardo L. Munck, Juan Pablo Luna

Part I: A historical overview.Part II: Problems of democracy in a democratic age. Part III: Civil rights as a problem for democracy. Part IV: Social rights as a problem for democracy.

I am a strange loop

Tác giả: Douglas R. Hofstadter

I am a strange loop argues that the key to understanding selves and consciousness is the "strange loop" - a special kind of abstract feedback loop inhabiting our brains. The most central and complex symbol in your brain is the one called "I". The "I" is the nexus in our brain, one of many symbols ...

International negotiation in a complex world : updated fourth edition

Tác giả: Brigid Starkey, Mark A. Boyer, Jonathan Wilkenfeld

Contents: Introduction. The board. The players. The stakes. The moves. Outcomers.

Transforming global information and communication markets : the political

Tác giả: Peter F Cowhey, Jonathan D Aronson

This pathbreaking examination of ICT from a political economy perspective argues that continued rapid innovation and economic growth require new approaches in global governance that will reconcile diverse interests and enable competition to flourish. The authors (two of whom were architects of ...