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Mexico since 1980

Tác giả: Stephen Haber [et.al]

This book addresses two questions that are crucial to understanding Mexico's current economic and political challenges. Why did the opening up of the economy to foreign trade and investment not result in sustained economic growth? Why has electoral democracy not produced rule of law? The answer to ...

Mexico : what everyone needs to know : 2nd ed.

Tác giả: Roderic Ai Camp

Part 1. Major issues facing Mexico today. Part 2. Historical legacies. Part 3. Mexico's present and future.

Rhetoric in civic life : 2nd ed.

Tác giả: Catherine Helen Palczewski, Richard Ice, John Fritch

Rhetoric in Civic Life provides a richly textured, conceptually organized introduction to rhetorical theory and concepts. Sophisticated yet accessible, it guides students in exploring rhetorical action in a democratic society.

The sea we swim in : how stories work in a data-driven world

Tác giả: Frank Rose

In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields-psychologists, economists, advertising and marketing executives-failed to register the power of narrative. Scientists thought stories were frivolous. ...

How to write better copy

Tác giả: Steve Harrison

Chapter 1. What you really want is 'effective' copy. Chapter 2. The thinking before the writing. Chapter 3. How to write your brief. Chapter 4. Getting your message in the right order. Chapter 5. How to write your headline. Chapter 6. How to write your body copy. Chapter 7. Your second draft: put ...