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Influence, new and expanded : the psychology of persuasion

Tác giả: Robert B. Cialdini

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday ...

Made to stick : why some ideas survive and others die

Tác giả: Chip Heath, Dan Heath

Made to Stick is a book that will transform the way you communicate ideas. It's a fast-paced tour of success stories (and failures)--the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the ...

Write away : one novelist's approach to fiction and the writing life

Tác giả: Elizabeth George

In Write Away, New York Times bestselling author Elizabeth George offers would-be writers exactly what they need to know about how to construct a novel. She provides a detailed overview of the craft and gives helpful instruction on all elements of writing, from setting and plot to technique and ...

You're gonna need a bigger story : the 21st century survival guide to not just writing

Tác giả: Houston Howard

The entertainment marketplace is rapidly changing and is forcing writers and producers in all industries to find a new way forward and to stand out in an over-saturated market. Houston Howard’s signature Super Story process empowers creative minds to take an initial concept and develop it to its ...

How to write an inspired creative brief : 3rd ed.

Tác giả: Howard Ibach

Fundamentals on thinking about and writing the creative brief, the first step in the development of advertising creative. The document, and the process of briefing with the creative brief, can make the difference between mediocre creative solutions and work that measurably improves ROI.