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Persuasion : theory and research : 3rd ed.

Tác giả: Daniel J. O′Keefe

Contents: Persuation, attitudes and actions. Social judgment theory. Functional approaches to attitude. Belief-based models of attitude. Cognitive dissonance theory. Reasoned action theory. Stage models. Elaboration likelihood model...

Platforms and cultural production

Tác giả: Thomas Poell, David B. Nieborg, Brooke Erin Duffy

Part I: Institutional change. Part 2: Shifting cultural practices.

Imagined communities : reflections on the origin and spread of nationalism

Tác giả: Benedict Anderson

The full magnitude of Benedict Anderson’s intellectual achievement is still being appreciated and debated. Imagined Communities remains the most influential book on the origins of nationalism, filling the vacuum that previously existed in the traditions of Western thought. Cited more often than any ...

Public opinion : a classic in political and social thought

Tác giả: Walter Lippmann

Part 1: Introduction; Part 2: Approaches to the World Outside; Part 3: Stereotypes; Part 4: Interests; Part 5: The making of a common will; Part 6: The image of democracy; Part 7: Newspapers; Part 8: Organized intelligence.

The dynamics of persuasion : communication and attitudes in the 21st century : 8th ed.

Tác giả: Richard M. Perloff

Part 1: Foundations. Part 2: The Nature of Attitudes. Part 3: Changing Attitudes and Behavior. Part 4: Persuasive Communication Contexts.