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Open TV : innovation beyond Hollywood and the rise of web television

Tác giả: Aymar Jean Christian

Contents: Introduction : independents change the channel. 1. Developing open TV : innovation for the open network, 1995-2005. 2. Open TV production : revaluing creative labor. 3. Open TV representation : reforming cultural politics. 4. Open TV distribution : struggling for an independent market. 5. ...

Television development : how Hollywood creates new TV series

Tác giả: Bob Levy

In this book, lecturer and acclaimed television producer Bob Levy offers a detailed introduction to television development, the process by which the Hollywood TV industry creates new scripted series. Written both for students and industry professionals, Television Development serves as a ...

A first look at communication theory : 11th ed.

Tác giả: Emory A. Griffin, Andrew Ledbetter, Glenn Grayson Sparks

Division 1. Overview. Division 2. Interpersonal communication interpersonal messages. Division 3. Social influence persuasion. Division 4. Group and organizational communicationgroup communication. Division 5. Cultural contextintercultural communication. Division 6. Mass communicationmedia and ...

Positioning : the battle for your mind

Tác giả: Al Ries, Jack Trout

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

Everything I know about you

Tác giả: Barbara Dee

Thirteen-year-old Tally discovers several surprising things about her roommate - including the possibility of an eating disorder - during a seventh-grade class trip in this timely novel from the author of Maybe He Just Likes You, Star-Crossed, and Halfway Normal. This is one class trip full of ...