CSDL sách
- Public relations case studies from around the world : 2nd ed.
- Tác giả: Judy VanSlyke Turk, Jean Valin
- Nhà xuất bản: Peter Lang - New York
- Năm xuất bản: 2017
- Số trang:386 p.
- Kích thước:23 cm.
- Số đăng ký cá biệt:56896
- ISBN:978-1433134548
- Mã Dewey:659.2
- Đơn giá:0
- Vị trí lưu trữ:03 Quang Trung
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:2/2
- Từ khóa:Case studies, organizational behavior
- Chủ đề: Organizational behavior & Case studies
- Chuyên ngành: Khoa Quản Trị Kinh Doanh
- Tóm tắt: The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice―from public diplomacy to corporate social responsibility to crisis communications to social justice issues and special events. These chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. Written by established scholars and professionals who had access to some of the world’s most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world.
Sách cùng chuyên ngành
- Business model you : the one-page way to reinvent your work at any life stage
- Polished : the guide to excellence for the modern professional
- You need a manifesto : how to craft your convictions and put them to work
- Creative hustle : blaze your own path and make work that matters
- MIS cases : solving small business scenarios using application software : 2nd ed.
Sách cùng chủ đề
- Spanish for police officers : 15 real-life scenarios for police officers
- 101 primary care case studies : a workbook for clinical and bedside skills
- The carpenter : a story about the greatest success strategies of all
- Stanford's Wallace Sterling : portrait of a presidency 1949-1968
- Top 100 cases in criminal law : legal briefs