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The agile marketer : turning customer experience into your competitive advantage

Tác giả: Roland Smart

Part I: How Development Methods Influence Marketing; Part II: Adaptive Methods for Modernizing Marketing; Part III: Linking Innovation and Customer Experience; Part IV: Modern Marketing and the Customer Experience.

Achieve with accountability : ignite engagement, ownership, perseverance, alignment & change

Tác giả: Mike Evans

Chapter 1. Taking accountability; Chapter 2. Choices; Chapter 3. Accountability : what is it?; Chapter 4. Accountability transcends; Chapter 5. The preeminent organization.

Youthnation : building remarkable brands in a youth-driven culture

Tác giả: Matt Britton

Including 16 chapters: 1. From Status Symbol to Status Update; 2. From Things to Thrills; 3. The Rise of Electronic Dance Music; 4. Access over Ownership; 5. The Communal Table; 6. The Peer-to-Peer Economy; 7. The Power of the Crowd; 8. Free Agency; 9. Lifehacking; 10. The Field Guide to ...

Generational selling tactics that work : quick and dirty secrets for selling to any age group

Tác giả: Cam Marston

Including contents: Selling and the generations : making a connection; Snapshot of Baby Boomers; Selling to Baby Boomers : the search for control; Snapshot of Millenials; Selling to Millenials : the search for connection; Snapshot of Generation X; Selling to Generation X : the search for truth; ...

Actionable intelligence : a guide to delivering business results with big data fast!

Tác giả: Keith B Carter

Chapter 1. Vision of Actionable Intelligence; Chapter 2. Discovery of the Business Situation (Business Discovery); Chapter 3. Creating a Foundation of Data; Chapter 4. Visualization.