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Entrepreneurship : 10th ed.

Tác giả: Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd

Part I: The entrepreneurial perspective; Part II: From idea to the opportunity; Part III: From the opportunity to the business plan; Part IV: From the business plan to funding the venture; Part V: From funding the venture to launching, growing, and ending the new venture.

Global business today : 10th ed.

Tác giả: Charles Hill, G. Tomas M. Hult

Part I: Introductionand overview; Part II: National differences; Part III: The global trade and investment environment; Part IV: The global monetary system; Part V: The strategy and structure of internatuonal business; Part VI: International business functions.

Essentials of organizational behavior : an evidence-based approach : 2nd ed.

Tác giả: Terri A. Scandura

A new Emotions and Moods chapter delves into important topics like emotional intelligence, emotional contagion, and affective neuroscience. A new Power and Politics chapter unpacks the most effective influence strategies and helps students develop their political skills. A stremlined table of ...

Essentials of marketing research : a hands-on orientation

Tác giả: Naresh K. Malhotra

This text provides a better teaching and learning experience–for you and your students. It will help you to: Give students a framework for understanding: A clear framework helps students grasp marketing research principles, as well as the relationship between marketing research and management; ...

Leadership in organizations : 9th ed.

Tác giả: Gary Yukl, William L. Gardner III

Chapter 1: The nature of leadership; Chapter 2: Leadership behavior; Chapter 3: The leadership situation and adaptive leadership; Chapter 4: Decision making and empowerment by leaders; Chapter 5: Leading change and innovation; Chapter 6: Power and influance tactics; Chapter 7: Leader traits and ...