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Essentials of entrepreneurship and small business management : 9th ed.

Tác giả: Norman M. Scarborough, Jeffrey R. Cornwall

Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills needed for small business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and ...

Principles of microeconomics : 9th ed.

Tác giả: N. Gregory Mankiw

Part I: Introduction; Part II: How market work; Part III: Markets and welfare; Part IV: The economics of the public sector; Part V: Firm behavior and the organization of industry; Part VI: The economics labor markets; Part VII: Topics for further study.

Business statistics : a first course : 7th ed.

Tác giả: David M. Levine, Kathryn A. Szabat, David F. Stephan

Statistics is essential for all business majors, and this text helps students see the role statistics will play in their own careers by providing examples drawn from all functional areas of business. Guided by principles set by major statistical and business science associations (ASA and DSI), plus ...

Research methods for business : a skill building approach : 7th ed.

Tác giả: Uma Sekaran, Roger Bougie

The new 7th edition of this title considers these challenges and has evolved to offer a blended learning approach. The goal of this blended approach is to synthesize different teaching and learning approaches into an integrated mix that lecturers can tailor to their own specific needs. An ...

Advertising and Promotion : an integrated marketing communications perspective : 11th ed.

Tác giả: George E. Belch, Michael A. Belch

In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with ...