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Essentials of marketing research : a hands-on orientation

Tác giả: Naresh K. Malhotra

This text provides a better teaching and learning experience–for you and your students. It will help you to: Give students a framework for understanding: A clear framework helps students grasp marketing research principles, as well as the relationship between marketing research and management; ...

Leadership in organizations : 9th ed.

Tác giả: Gary Yukl, William L. Gardner III

Chapter 1: The nature of leadership; Chapter 2: Leadership behavior; Chapter 3: The leadership situation and adaptive leadership; Chapter 4: Decision making and empowerment by leaders; Chapter 5: Leading change and innovation; Chapter 6: Power and influance tactics; Chapter 7: Leader traits and ...

Essentials of entrepreneurship and small business management : 9th ed.

Tác giả: Norman M. Scarborough, Jeffrey R. Cornwall

Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills needed for small business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and ...

Principles of microeconomics : 9th ed.

Tác giả: N. Gregory Mankiw

Part I: Introduction; Part II: How market work; Part III: Markets and welfare; Part IV: The economics of the public sector; Part V: Firm behavior and the organization of industry; Part VI: The economics labor markets; Part VII: Topics for further study.

Business statistics : a first course : 7th ed.

Tác giả: David M. Levine, Kathryn A. Szabat, David F. Stephan

Statistics is essential for all business majors, and this text helps students see the role statistics will play in their own careers by providing examples drawn from all functional areas of business. Guided by principles set by major statistical and business science associations (ASA and DSI), plus ...