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Principles of management : version 4.0

Tác giả: Talya Bauer, Berrin Erdogan, Jeremy Short

Principles of Management covers all of the traditional topics in an introductory management course. The authors teach management principles to tomorrow's business leaders by weaving three threads through every chapter: strategy, entrepreneurship, and leadership. It is a concise, accessible, and ...

Contemporary project management : organize, plan, perform : 3rd ed.

Tác giả: Timothy Kloppenborg

This text introduces time-tested manual techniques and progressive automated techniques, all consistent with the latest PMBOK Guide and integrated with Microsoft Project 2013. The book's focused approach is ideal for building strong portfolios that showcase project management skills for future ...

Marketing strategy : text and cases : 6th ed.

Tác giả: O. C. Ferrell, Michael Hartline

Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. ...

Microeconomics : 6th ed.

Tác giả: R. Glenn Hubbard, Anthony Patrick O'Brien

One of the challenges of teaching Principles of Microeconomics is fostering interest in concepts that may not seem applicable to students’ lives. Microeconomics with MyEconLab makes economics relevant by demonstrating how real businesses use economics to make decisions every day. And with an ever ...

Absolut book : the absolut vodka advertising story

Tác giả: Richard W. Lewis

Flip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book. This advertising book features 15 chapters each chronicling the long life of this world-famous glass art. In Absolute Book author, Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency ...