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This is service design doing : applying service design thinking in the real world : a practitioner's handbook

Tác giả: Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider

This book is for everyone interested in customer experience, innovation, and collaborative creation. This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You’ll learn specific facilitation ...

Business model you : a one-page method for reinventing your career

Tác giả: Tim Clark, Alexander Osterwalder, Yves Pigneur

This book shows readers how to: Understand business model thinking and diagram their current personal business model; Understand the value of their skills in the marketplace and define their purpose; Articulate a vision for change; Create a new personal business model harmonized with that vision, ...

Business model generation : a handbook for visionaries, game changers, and challengers

Tác giả: Alexander Osterwalder, Yves Pigneur

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your ...

This is service design thinking : basics, tools, cases

Tác giả: Marc Stickdorn, Jakob Schneider

Chapter 1. Introduction; Chapter 2. What is service design?; Chapter 3. Who are these service designers; Chapter 4. How does service design work?; Chapter 5. What are the tools of service design; Chapter 6. Applied service design; Chapter 7. Deep service design thinking.

Giáo trình Quản trị chiến lược = Strategic management : tái bản lần thứ nhất, có sửa đổi bổ sung

Tác giả: PGS.TS. Ngô Kim Thanh,...[et.al]

Phần 1. Giới thiệu chung về quản trị chiến lược; Phần 2, Xây dựng chiến lược; Phần 3. Các loại chiến lược của doanh nghiệp; Phần 4. Thực hiện chiến lược; Phần 5. Đánh giá và điều chỉnh chiến lược; Phần 6. Phân tích tình huống trong quản trị chiến lược.