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Marketing management : 15th ed.

Tác giả: Philip Kotler, Kevin Lane Keller

Part 1: Understanding marketing management; Part 2: Capturing marketing insights; Part 3: Connecting with customers; Part 4: Building strong brands; Part 5: Creating value; Part 6: Delivering value; Part 7: Communicating value; Part 8: Conducting marketing responsibly for long-term success.

Strategic management and business policy : globalization, innovation and sustainablility : 14th ed.

Tác giả: Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Chuck Bamford

Part I: Introduction to strategic management and business policy; Part II: Scanning the environment; Part III: Strategy formulation; Part IV: Strategy implementation and control; Part V: Introduction to case analysis; Part VI: Cases in strategic management.

Principles of marketing : 17th ed.

Tác giả: Philip Kotler, Gary Armstrong

Part 1: Defining marketing and the marketing process; Part 2: Understanding the marketplace and consumer value; Part 3: Designing a customer value-driven strategy and mix; Part 4: Extending marketing.

Principles of risk management and insurance : 13th ed.

Tác giả: George E. Rejda, Michael McNamara

Fully updated and revised, the Thirteenth Edition now covers global topics ranging from natural disasters and terrorism, to domestic issues like the ever-evolving Affordable Care Act and Healthcare Reform. Principles of Risk Management and Insurance sets itself apart by placing primary emphasis on ...

Strategic human resource management : 4th ed.

Tác giả: Jeffrey A. Mello

Part I: The context of strategic human resource management; Part II: Implementation of strategic human resource managment.