ý kiến bạn đọc

Absolut book : the absolut vodka advertising story

Tác giả: Richard W. Lewis

Flip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book. This advertising book features 15 chapters each chronicling the long life of this world-famous glass art. In Absolute Book author, Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency ...

Entrepreneurship : 10th ed.

Tác giả: Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd

Part I: The entrepreneurial perspective; Part II: From idea to the opportunity; Part III: From the opportunity to the business plan; Part IV: From the business plan to funding the venture; Part V: From funding the venture to launching, growing, and ending the new venture.

Global business today : 10th ed.

Tác giả: Charles Hill, G. Tomas M. Hult

Part I: Introductionand overview; Part II: National differences; Part III: The global trade and investment environment; Part IV: The global monetary system; Part V: The strategy and structure of internatuonal business; Part VI: International business functions.

Essentials of organizational behavior : an evidence-based approach : 2nd ed.

Tác giả: Terri A. Scandura

A new Emotions and Moods chapter delves into important topics like emotional intelligence, emotional contagion, and affective neuroscience. A new Power and Politics chapter unpacks the most effective influence strategies and helps students develop their political skills. A stremlined table of ...

Essentials of marketing research : a hands-on orientation

Tác giả: Naresh K. Malhotra

This text provides a better teaching and learning experience–for you and your students. It will help you to: Give students a framework for understanding: A clear framework helps students grasp marketing research principles, as well as the relationship between marketing research and management; ...