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International business : competing in the global marketplace : 11th ed.

Tác giả: Charles Hill, G. Tomas M. Hult

Part I: Introduction and overview; Part II: National differences; Part III: The global trade and investment environment; Part IV: The global monetary system; Part V: The strategy and structure of international business; Part VI: International business functions.

A practical field guide for ISO 9001:2008

Tác giả: Erik Valdemar Myhrberg

The purpose of this field guide is to assist organizations, step by step, in implementing a quality management system (QMS) in conformance with ISO 9001:2008, whether from scratch or by transitioning from ISO 9001:2000. It examines each sub-clause of Sections 4 through 8 of ISO 9001:2008. Section ...

The CEO's guide to marketing : the most practical marketing book you will ever read

Tác giả: Lonny Kocina

Step 1. Competence; Step 2. Code; Step 3. Channels; Step 4. Calendar; Step 5. Control; Step 6. Creative.

Value proposition design : how to create products and services customers want : get started with...

Tác giả: Alexander Osterwalder...[et.al]

Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Value ...

The startup owner's manual : the step-by-step guide for building a great company : Vol. 1 : 1st ed.

Tác giả: Steve Blank, Bob Dorf

Step 1. Customer discovery; Step 2. Customer validation.