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An introduction to management science : quantitative approaches to decision making : 16th ed.

Tác giả: Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson

Contents: 1. Introduction.2. An Introduction to Linear Programming.3. Linear Programming: Sensitivity Analysis and Interpretation of Solution.4. Linear Programming Applications in Marketing, Finance, and Operations Management.5. Advanced Linear Programming Applications.6. Distribution and Network ...

The ultimate marketing and PR book : understand your customers, master digital marketing, perfect public relations

Tác giả: Eric Davies, Nick Smith, Brian Salter

The ultimate marketing and PR book gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.

Marketing places : attracting investment, industry, and tourism to cities, states, and nations

Tác giả: Philip Kotler, Donald H. Haider, Irving J. Rein

Contents: 1. Places in Trouble. 2. How Places Market Themselves. 3. How Target Markets Make Their Choices. 4. The Place Auditing and Strategic Market Planning Process. 5. Strategies for Place Improvement. 6. Designing the Place's Image. 7. Distributing the Place's Image and Messages. 8. Attracting ...

Digital marketing strategy : an integrated approach to online marketing

Tác giả: Simon Kingsnorth

Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.

Procurement principles and management

Tác giả: Peter Baily, David Farmer, Barry Crocker, David Jessop, David Jones

This new edition will provide the reader with a reflection of mainstream practice alongside insight into developing ideas and approaches. This book has been updated to cover the continuous change and development in the field of purchasing, and carefully balances emerging philosophies with proven ...